![]() ![]() University endowments are down and furloughs are up. But as the global economic storm toys with the career dreams of many scientists, promotion is emerging as a 21st-century survival skill for the scientific community. ![]() Scientific promotion was once an oxymoron. It was a surpassing stroke of self-promotion. In his moment onstage, the Mohawk guy delivered. You don’t have to be a rocket scientist to recognize a great career move when you see one. In one fell swoop, he had achieved recognition and acclaim that can seem as unreachable as the furthest galaxy to scientists who labor in anonymity in labs around the world. President Obama hailed him for a job well done. Tens of thousands of Twitter followers hung on his every tweet. “The Mohawk guy” was an overnight sensation. Bobak was dressed to kill-his Mohawk hairstyle sported red and blue highlights, offset with white stars bleached into the sides of his head. Viewers watching NASA’s live feed were captivated as flight director Bobak Ferdowski guided the rover through “seven minutes of terror” to its final touchdown on the Red Planet. A scientific star was born when the rover Curiosity descended through the Martian atmosphere in August. ![]()
0 Comments
Leave a Reply. |